INTRODUCTION
As online, digital, and other tools become more influential in our lives – so too have our brains become hardwired for intense engagement. Businesses need to continuously adapt their processes, methods, and tools to stay connected to their customers, employees and stakeholders.
Games offer a window into the mind of the user – giving insights and the ability to continuously engage, excite and enhance both the experience and outcome for all stakeholders.
Our Beloved Partners
GAMIFICATION
Gamification has in various forms been utilized for millennia – the first Olympiad effectively gamifying through sport the hunting, fighting and other skills that were relevant and necessary for both the population and society at the time.
Obviously, times have changed, but the need still persists. How to incentivize the population for the improvement of themselves and society
Modern gamification includes popular terms such as leaderboards, awards, badges and incentive prizes. These all work as a carrot and stick approach, but based on our work – we believe there is more to be gained from the effective use of advanced gamification combined with technology
Advanced Gamification
Advertising is invasive – in many ways an all out assault on the senses, with some retail environments targeting multiple sensory experiences at once it can be as overwhelming as walking into a perfume store whilst a brass band is playing. Because of this, and especially on the mobile and digital domain, many of us now simply “switch off” during adverts, thus creating the need for advertising platforms to employ “double ad” tactics to monetise more effectively, this only serves to magnify the problem.
Product placements offer a much less invasive experience for the user/viewer – they tend to build up emotional attachment to a brand or product over time, ideally targeting values and product benefits along with connecting it to a well-known face or primary brand. Think Aston Martin with James Bond.
Games to teach us skills have also been hiding in our cupboards and lives for years. Games such as Monopoly teach us basic concepts of money, entrepreneurship and deal making. The advance of mobile computing has allowed us to utilize the fact that a mobile phone is our personal space to understand, engage and activate users in ways previously unseen.
The team at Gamespace Inc. has taken this knowledge, along with a nature for experimentation and created exciting tools, process and projects for our clients and users. Some are bespoke creations for specific use cases to serve as learning and concepts for the future – and others we have created platforms designed to be utilized by many.
Our Process, Our Magic
To do this we have to come at the problem from 2 angles – from the user perspective and from the end goal. Evaluating all types of users and the potential outcomes gives us insights into concepts which will work whilst focusing on the process from the objective or goal backwards allows us to then narrow down and align the actions of the user to the goal.
Most of our projects are built using some kind of web or cloud based tool. This means we generally build devops systems, project management tools and interfaces first whilst the first visual prototype is made.
With games being a visual engagement – we try to build a quick visual reference for our clients and when starting any project. This can be a website prototype using tools such as Figma or it can be a Game prototype with Unity3D. Early testing and evaluation of the prototype aligning with the users and goals is critical for the success of the mission.
Engaging users as early as possible is critical – Beta releases allow for the collection of relevant data points and to prove concepts. Mobile, Web or even physical Beta releases can all be utilized with gamification projects.
Continuous Improvement/Continuous Deployment (CI/CD) pipelines are utilized to constantly iterate improvements and refinements to the solution, giving “life” to the project
Our Process, Our Magic
Over 300k installs and 5 million rewards issued
Delivering over 700k USD in product quality improvements through Quality Control Training in a factory environment
Connecting with shoppers through games to drive down the cost of getting shoppers to visit
Mobile game linked to location tracking to evaluate impact of adverts on movement
VR Events
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Pricing Package
$25
/ Package
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What's included?
$39
/ Package
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What's included?
$54
/ Package
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What's included?
Testimonials
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GET IN TOUCH
Connect, share and brief us on your goals and allow our team to excite you with the possibilities of gamification in your industry, field or work environment.
+1 (234) 567 890
+0 (987) 654 321
FAQs
Gamification can increase employee productivity, improve customer loyalty, enhance learning outcomes, foster collaboration, and provide valuable data insights.
Gamification can be applied in areas such as employee training, sales and marketing, customer loyalty programs, project management, and process improvement.
Yes, gamification can be customized to suit the unique needs and goals of various industries, such as healthcare, finance, retail, and education.
Challenges include aligning gamified activities with business goals, maintaining engagement, addressing resistance to change, and avoiding overcomplication.
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